People absorb more than 80 % of all informations visually, creating associations which are directly evaluated.
A Corporate Design, Logo, Slogan shall characterize the fundamental "cores" of an enterprise/institution – clearly, unmistakably and reflects the selfunderstanding of the sender.
That does not mean that every logo needs to be reinvented from scratch – often minor modifications change a traditional corporate design into a modern state-of-the-art presentation.
In Germany, the media are of crucial importance as a source of information and influence [more]
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